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Creative Team Danielle Tong

Client Marina Bay Link Mall

Date February 2015

Filed Under Print, Graphic Design



Marina Bay Link Mall Hoarding

A hoarding to keep the public informed and excited in anticipation of the upcoming stores in Marina Bay Link Mall.

The artwork’s bright and intricate nature provides a calming and refreshing mood for all who passes by, whilst also giving the public visual hints to the range of stores that will be opening soon. It makes use of the visual illusion of water’s ripples, which coincides with the mall’s location of being situated right besides the Marina Bay.

Additionally, the use of the prism cut shape serves as a strong foundational basis, on which future design system for the mall can be built upon.

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